Being a real estate developer in India has its benefits as well as its drawbacks. For one, if you have worked diligently and strived to provide the best service to your customers, today your efforts may bear fruit and your brand commands a premium among customers.
However, if you have consistently let your customers down by reneging on promises and specifications, the chances are your brand has a poor image among real estate buyers.
Today there are a large number of real estate developers in India, an industry which was once less brand aware today has brands which command a significant premium in the market. Some of most reputed and esteemed industrial houses in the country such as Tata and Godrej have ventured into real estate in India.
The reason for the entry of such large conglomerates was that a few years ago it seemed the real estate boom in India would go on forever. Pundits remarked that real estate developers in India would have to go on constructing to meet the voracious demand for flats and luxury apartments in India. This lead to the entry of a large numbers of new entrants into the real estate market seeking to capitalize on the real estate boom
Real estate prices have cooled in many parts of the country ensuring that only the most consistent and ingenious real estate developers will emerge shall emerge unscathed.
A real estate developer in India such as a DLF or Lodha, who provide remarkably consistent and high quality developments, shall almost certainly feel no pain even if the slump in property in India lasts longer. Due to the prestige associated with their brand they have been commanding a premium in the market for many years and still continue to do so.