Market Sentiment Plays Role In Driving Traffic to Real Estate Sites

Real estate sites in India have had a tough few months since November of last year. Needless to say these difficult times for property sites are the result of the demonetization scheme of the government. Demonetization has been the biggest domestic news story of the past three months and the real estate sector in India has felt the impact of the note ban more acutely than has any other sector.

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Falling Consumer Sentiment

According to credible sources, developers and financial institutions both have been severely impacted by the decision of the government to change the status of high denomination notes to nothing more than mere paper. Consequently real estate sites in India have witnesses a precipitous drop in the number of visitors to their site.

Sentiment Down, But Not For Long

As per analysts who monitor industry sentiment, the real estate industry’s sentiment is at a 3 year low. Yet this is not the full story, even as many developers and financial institutions are largely pessimistic concerning Indian realty today, they expect that the future of real estate will be bright. Real estate websites may have reason to cheer within a few short months as visitors once again gain the confidence to visit portals to trade real estate.

Who Says Things Will Be Fine?

According to reports by reputable real estate consultants, within six months, the sentiment of the real estate industry will change to a more positive note. As per a report from consultants and an industry body, most developers, banks, and financial equity investors are inclined to believe that an improvement in market sentiment will emerge within six months. If, within six short months, there will be reason to be ebullient regarding Indian realty, property sites in India that can weather the current storm may reap lucrative rewards in less than a year.

Quantifying Market Sentiment

The sentiments of stakeholders of the real estate industry in India are largely negative as can be gauged by a drop in the sentiment score to below the threshold level of 50. This score of market sentiment is the worst since early 2014.

To gain a clearer understanding of the relevance of a drop in this score it should be noted that pre demonetization it had stood at 58 but today stands at 41. This real estate sentiment index is derived from quarterly surveys of key supply side stakeholders including developers, private equity funds, banks, and non-banking finance corporations. According to these very stakeholders, this score, which reflects market sentiment, will rise to 61 by the second half of this calendar year. Once market sentiment rises above 58, which is higher than where it had been before demonetization, real estate site in India would once again begin to conduct brisk business.

Propchill _ Real Estate Website

A good real estate website that lists properties for sale actually does far more than list properties for sale. In addition to a simple listing such websites actually provide interested parties the opportunity to glimpse at pictures of a house buyers or renters are eager to occupy. There is still more information available regarding a house on such sites such as whether a home is furnished, semi-furnished, or unfurnished. Those who view properties online often consider the newest listed property over an older listing. Propchill helpline: 7827456456

real estate websites

Creating a High Quality Real Estate Website in India

When it comes to the success of a real estate website in India, brand recall is but only one of the crucial factors that is responsible for the websites success. For a website to remain successful several other factors are also play a major role. A few factors responsible for the success of real estate websites are as follow.

How Long Has the Website Been Active

The longer a website has been online the more successful it is likely to be down the line. A simple reason for this is that such a website would have earned more goodwill and trust than an upstart, this is especially true if the property website has been able to serve tens of thousands of individuals since the inception of the website.

Ease Of Use

Unlike in earlier periods of history when individuals bought their first home when they were close to retirement, in today’s world, millennial’s often buy their first home when they are between the ages of twenty-five and thirty. As such young people have been tech and especially Internet savvy since the time they were teenagers, they expect property sites in India to be easy to use. Often such young people decide whether they want to transact business on a certain site simply after having seen the home page of the concerned site.

Leverage Soft Power

The power of software means that a real estate website in India should be intuitive and very user friendly. Sending a one time password to a phone number upon registration that need not be entered by the user but rather which is readily detected by an app is one of the hallmarks of a user friendly website or application.

The software running a property websites should be powerful and very intuitive as this is what younger homebuyers expect, these young people are the same young people who help older family members buy or sell property as well.  A quality website is an indicator of a quality business.

Reputation in the Marketplace

The reputation of a company matters as well. If most people do not recommend your website or tell users to stay clear of your web portal or app, all the longevity of your real estate website and intuitive software on your side won’t help you gain customers or grow revenues.


Quality real estate websites in India are as yet few. In all probability even a marginally aware urban young person already knows the names of all the major high quality property websites in India. Hence the small number of quality property websites in India means that there is tremendous scope for growth for newer entities particularly as the centers decision to create crore’s of affordable housing units is implemented.

real estate websites in india

Best Real Estate Websites

The best real estate websites in India have catchy names that leave no doubt as to what service they provide. A few such real estate websites go so far as to leave no doubt that they only allow buyers and sellers to meet without them having to go through a middleman. In the world of constant online ads where the vast majority of us spend at least a few hours online, the best real estate websites are those whose name can be remembered and recalled when needed. . Propchill helpline: 7827456456


Real Estate Website

While having a real estate website is common among large players in the real estate sector, smaller business and even sole proprietorships benefit from having a real estate website. This is even truer in smaller towns and even villages where young college going students and those who are newly employed are as tech savvy as their peers in the countries metropolises. Hence for small proprietors having a well-run real estate website is crucial even if they have a business in tier 3 or tier 4 towns. Propchill helpline: 7827456456


Real Estate Websites

Real estate websites in India have been undergoing a consolidation over the past few months. The founders of certain portals, after having been ousted by the new management have proclaimed that the company they themselves founded shall most likely die a slow death. There may simply not be enough of the real estate pie to go around for all the real estate websites in the country. Most of the real estate websites sell homes in only the largest and most important cities and sell to only to the segment of society that can afford to buy homes that are priced over at least thirty five to forty lakhs. Propchill helpline: 7827456456

real estate websites

Budget’s welcome boost for real estate

It is welcome that the Budget proposes a few measures to support assessment and lift straight forwardness in the approach tested land segment. Abroad, in the develop markets, real estate represents a large portion of the GDP development; the like figure for land movement here is far littler. Unmistakably, there is much potential for development in the part — obviously, dependent upon general development and dynamism in the economy overall. For more here : property website


The Budget tries to move the indexation base year from 1981 to 2001 for the require of capital increases charge ashore and real estate website, which was long past due. An unrevised indexation base year is unreasonable motivating force to stow away and not completely reveal capital picks up in lodging and real estate. Furthermore, foundation status for reasonable lodging and its more extensive categorisation are both moves in the correct course of change. Encourage, expulsion of the expense on notional rental salary for one year, from the date of issue of finish testament, would permit real estate developments to exchange stock and maintain a strategic distance from extra taxation rate.

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There are still other striking lodging related measures in the Budget, for example, the expanded quantum of renegotiate for real estate, or the move to broaden the period for outside business borrowings for lodging at decreased rates. However, there stays broad darkness in real estate, and which needs to go. Supposedly, development grants require a few dozen clearances.


We clearly need to move to an arrangement of online issuance of such allows, crosswise over states. The base-year indexation needs decadal change, for consistency and straightforwardness. The path ahead is to edge solid guidelines under the Real Estate Act, 2016, and furthermore patch up administrative oversight crosswise over purviews. We do need to methodicallly shore up asset portion for lodging and real estate broadly.

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